HOW TO BRAND A CANNABIS COMPANY | EP. 14Julie Fulton @ 2019-06-12 15:31:41 -0500
CULTIVATE WITH SCOTT SWAIL & GUEST HOST LANCE LAMBERT
For you and your journey in the cannabis industry.
So many cultivators. So many voices. So many regulations. Cannabis brands all along the vertical turn to Wick & Mortar to develop awareness, loyalty and engagement in this crowded evergreen industry.
- How effective branding can help you regain marketshare
- What cannabis social media strategies reach the new cannabis customer
- How to avoid the most common cannabis marketing missteps
- How to stay true to your values while you build your brand
Catch Cultivate’s interview with Wick & Mortar Founder and CEO Jared Mirsky at the Lemon Haze Convention in Tacoma, Washington.
GOOD NAME + GOOD PRODUCT + GOOD PROFIT
When your branding is spot-on, make sure you get the full economic value from every yield. Cultivators revive flower with Boveda to deliver an accurate and precise increase in humidity. Increasing the overall weight of a harvest increases revenue, too.
Your buds will retain the smell, flavor, color, efficacy and potency you built your reputation on. Consumers will notice, come back for more and yelp well about you.
- What is Wick & Mortar? (0:44)
- Why would a cultivator, processor or dispensary re-brand itself? (2:00)
- What are the challenges of marketing and advertising cannabis content on social media? (4:45)
- How to use LinkedIn to build your cannabis business (6:58)
- How Wick & Mortar landed Aurora Cannabis (8:25)
- How to package, brand and advertise in the highly regulated cannabis industry (13:03)
- Why querying other colleagues and customers for feedback on LinkedIn increases exposure (15:02)
- How a little guy can compete with a big cannabis brand and win (17:12)
- How to evolve a cannabis brand and what other brands can learn from Rebel Spirit (20:50)
- How legacy growers hold on to brand loyal customers (23:04)
By Rachelle Gordon
Rachelle Gordon is a Minneapolis-based freelance writer and educator in the cannabis space. She has dedicated herself to informing others about the powers of plant medicine after witnessing her father’s struggle with epilepsy (and subsequent stroke) in her childhood.
Rachelle’s posts are being provided for informational purposes only; they do not constitute an endorsement or an approval by Boveda of any of the products, services or opinions of Rachelle. Boveda bears no responsibility for the accuracy, legality or content of this post or links to the posts. Contact Rachelle Gordon for answers to questions regarding her content.