HOW NEVER TO BE NAMED IN A MOLD RECALLJulie Fulton @ 2019-06-12 15:31:31 -0500
Moldy flower can sink a brand’s reputation as well as its business. Expensive mold recalls of unsafe product can take down a company in this highly competitive cannabis field. Brands must proactively address moisture control before capturing headlines for the wrong reasons. And putting consumers at great risk.
HOW MUCH A RECALL CAN COST A PRODUCER
Say you’re a Canadian producer that has to recall 28 kilograms (about 1,000 ounces) of tainted flower. If the median cost per gram of cannabis in Alberta is about C$12.33, that recall could cost you well over C$340,000.
And that’s just in lost sales. This number doesn’t include the expense of growing, curing, storing and packaging that flower. All of it goes to pot. And that cannabis must now be destroyed.
COSTLY MOLD RECALLS
A product recall for mold can jeopardize a producer’s bottom line, consumers’ health and the entire industry’s legitimacy. Opening up markets invites those new to cannabis to try the medicine for its many health and wellness benefits. Purchasing a subpar product might turn off someone completely new to cannabis therapy. Exposure to moldy cannabis can lead to irritating symptoms, such as runny nose, fever, coughing and wheezing. But for seniors or people with compromised immune systems, moldy cannabis can result in severe consequences, including infection and death.
HOW USING BOVEDA HELPS SOLVE MOISTURE PROBLEMS FOR YOU AND YOUR BUSINESS
You can guard against mold and other microbial growth by properly controlling moisture with Boveda.
- Keeps moisture content within the optimal range for cannabis
- Maintains an RH level well below the level where mold develops and thrives
- Manages moisture while your product is in your facility and distributed to outside processors or retailers
OVERLY DRY CANNABIS IS NO GOOD EITHER
Controlling moisture means managing hydration on the flip side, too. Overly dried cannabis puts terpenes and product weight at risk. For you, that means lost profits, lost potency and lost customers.
WHAT TO DO IF YOU HAVE MOLDY FLOWER
If you or a third party identifies mold in your product, it’s too late. Entire batches will have to be destroyed.
KEEP THE MOLD OUT OF YOUR PRODUCT. With Boveda, you can keep cannabis at the optimal moisture level to prevent mold growth, reduce evaporation and retain your bud’s therapeutic benefits.
BUILD MASSIVE TRUST WITH YOUR CUSTOMERS BY TAKING THIS STEP
Integrating Boveda into your processing and packaging helps you maintain the quality you grew into your crops. Properly humidifying your flower will deliver an amazing end-user experience for your customers that’s safe and mold free.
CONTROL MOISTURE IN YOUR CURE AND BEYOND TO:
- Avoid expensive mold recalls
- Build big trust and brand loyalty with customers
- Safeguard cannabis consumers from health risks
- Further the confidence in this evergreen industry
By Rachelle Gordon
Rachelle Gordon is a Minneapolis-based freelance writer and educator in the cannabis space. She has dedicated herself to informing others about the powers of plant medicine after witnessing her father’s struggle with epilepsy (and subsequent stroke) in her childhood.
Rachelle’s posts are being provided for informational purposes only; they do not constitute an endorsement or an approval by Boveda of any of the products, services or opinions of Rachelle. Boveda bears no responsibility for the accuracy, legality or content of this post or links to the posts. Contact Rachelle Gordon for answers to questions regarding her content.