DRY FLOWER & PROFIT LOSSJulie Fulton @ 2019-06-12 15:32:41 -0500
Care to be a more profitable dispensary?
Turns out that increasing moisture levels to standard can make dispensaries more money:
- Up to $5,500 additional revenue per 100 pounds from cannabis dispensed
- 95% of that incremental revenue will pass right to a dispensary’s bottom line
(Boveda pays for itself through 5% of the incremental revenue. Boveda delivers 20:1 ROI.)
- $15,000-$20,000 each year in added profit
Prove it, you say. So we did.
WHAT’S YOUR ROI FOR HUMIDITY CONTROL?
CALCULATE YOUR OWN PROFIT
PLUG IN YOUR OWN NUMBERS: CLICK HERE.
INTRODUCING: Boveda Humidity Control ROI Calculator
ACTUAL SAMPLES FROM ACTUAL DISPENSARIES WITH ACTUAL NUMBERS
From July through August 2018, Boveda:
- Bought 35 samples of flower off the shelf at randomly selected dispensaries across five cities—Denver, Las Vegas, Palm Springs, Phoenix and Portland
- Measured the water activity (aW) level of each sample using a Pawkit Water Activity Meter by Decagon Devices, Inc.
- Found most samples were sold underweight and under-humidified
ALMOST ¾ OF THE OFF-THE-SHELF FLOWER TESTED AT HUMIDITY LEVELS THAT:
• WOULD NOT provide the best customer experience
• WOULD NOT optimize yield for dispensaries
WHY DRY CANNABIS ZAPS CUSTOMER LOYALTY, TOO
Dispensaries that look at a customer sale as one and done will not survive the green rush. Selling overly dried flower affects repeat sales. If cannabis isn’t immediately packaged with proper humidity control, dehydration will affect flower’s potency and experience. Once cannabis consumers are let down, they’ll take their flower business elsewhere in this competitive environment—n’er to return. (Then share lackluster reviews about your shop far and wide on social media.)
“Keeping cannabis between a 55% and 65% RH level optimizes the efficacy, flavor, aroma and taste of the flower. Science has shown that when cannabis is stored within these proper humidity levels, flower can achieve up to 15% more terpene retention.”
Robert Esse, Boveda VP of Research
WHY BOVEDA FIELD TESTED WATER ACTIVITY LEVELS IN CANNABIS
In July 2018, ASTM International released new moisture safety standards for storing cannabis for testing. This got us wondering.
Could maintaining these new water activity level standards for flower actually result in higher profits for cannabis companies? (As well as ensure safe and quality for the cannabis consumers?)
According to ASTM INTERNATIONAL D8197: The standard range for maintaining acceptable water activity (aW) for dry cannabis flower is between 0.55 to 0.65. (This can be achieved by storing flower in an airtight container at a relative humidity (RH) level between 55 and 65%.)
HOW CAN CANNABIS COMPANIES MAINTAIN AN ACCEPTABLE WATER ACTIVITY LEVEL IN PRODUCT?
ASTM members recommend using a salt-water sachet for maintaining acceptable water activity (aW) levels for dry cannabis flower. Boveda is the only salt-water sachet on the market.
Salt is the most effective way to maintain an optimal RH level for a long time. Boveda provides 2-way humidity control for 2 to 4 months in an airtight container. As needed, Boveda slowly adds and/or removes pure water vapor to keep cannabis at the optimal RH level. (Optimal to earn you the most money.)
A salt water-based humidity packet like Boveda is 100% non-toxic and safe for flower. In this robust green market, the price of flower will keep dropping. So why wouldn’t you keep your product fully hydrated, so it earns you the most money, pound per pound?
ALL ALONG THE SUPPLY CHAIN, maintain this requisite aW level from completion of drying through merchandising with Boveda. And Boveda eliminates the industry practice of overpacking to offset loss from evaporation. Why are you still giving away product? Pack your flower with Boveda instead.
BOVEDA IS THE EASIEST WAY AND SAFEST WHY TO MAINTAIN A PROPER HUMIDITY LEVEL FOR CANNABIS.
ATTENTION EXTRACTORS: HUMIDITY CONTROL IS IMPORTANT FOR YOU, TOO
Concentrates sales are on the rise. (No worries, more variety means more happy cannabis campers.) Yes, alternative cannabis delivery methods are gaining in popularity. And properly hydrated flower produces higher concentrate yields. More in, more out.
Better in, better out, too. When buds dry out, trichomes break off and with it go THC, CBD and other active medicinal cannabinoids. Storing buds you’ll use for concentrates with Boveda preserves trichomes to retain potency for cannabis concentrates.